New approaches in education and health sciences management

New approaches in education and health sciences management

Examining the Mediating Role of Cyber Citizenship Behavior in the Relationship between Information Technology Literacy and E-Human Resource Productivity among Medical Sciences Faculty Members

Document Type : Original Article

Authors
Fariba Zarokian 1
Mojtaba Rezaei Rad 2
1 گروه تکنولوژی آموزشی، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران
2 Department of Educational Technology, Sar.C.,Islamic Azad University, Sari, Iran.
10.22034/edus.2025.545932.1012
Abstract
Background and Aim: Human resources and their management function as key accelerators of organizational productivity. Therefore, adopting appropriate strategies is essential to enhance productivity. Accordingly, the present study was conducted to investigate the mediating role of cyber citizenship behavior in the relationship between information technology literacy and e-human resource productivity among medical sciences faculty members.
Methods: This study employed a descriptive-correlational research design. The statistical population consisted of all faculty members teaching in the Faculty of Medicine at Islamic Azad University, Mazandaran Province, during the 2021–2022 academic year. Based on available statistics, the population included 270 individuals. According to the Krejcie and Morgan table, 159 faculty members were selected as the statistical sample through convenience sampling. Data were collected using three instruments: the UNESCO Cyber Citizenship Behavior Questionnaire (2016), the Information Technology Literacy Questionnaire developed by Siamak and Davarpanah (2008), and a researcher-made questionnaire for e-human resource productivity. Data were analyzed using PLS3 software and path analysis through structural equation modeling (SEM).
Findings: The results indicated significant relationships between information technology literacy and e-human resource productivity, between information technology literacy and cyber citizenship behavior, and between cyber citizenship behavior and e-human resource productivity. Moreover, cyber citizenship behavior played a mediating role in the relationship between information technology literacy and e-human resource productivity.
Conclusion: Overall, the findings suggest that medical sciences faculty members can maximize the benefits of their information technology literacy only when this knowledge is operationalized through cyber citizenship behaviors. Thus, cyber citizenship behavior serves not merely as a complementary factor but as a necessary condition for translating technological knowledge into genuine e-human resource productivity.
Keywords
Information Technology Literacy
E-Human Resource Productivity
Cyber Citizenship Behavior

Ethics Approval ID: IR.IAU.SARI.REC.1400.133

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New approaches in education and health sciences management
Volume 2, Issue 2
August 2025
Summer 2025
Pages 41-50

  • Receive Date 21 April 2025
  • Revise Date 10 May 2025
  • Accept Date 28 May 2025
  • First Publish Date 23 July 2025
  • Publish Date 23 July 2025